Employers

Why Gippsland Businesses Shouldn’t Copy-Paste Big City Hiring Strategies

What works in Melbourne doesn’t always work in Moe. In this article, we break down why Gippsland businesses should rethink big-city hiring strategies — and how to attract local talent by keeping things real, practical, and community-focused.

Hiring in Gippsland is different — and it should be.

While big-city businesses might rely on flashy perks, corporate buzzwords, and mass job boards, that approach doesn’t always translate well in places like Traralgon, Warragul, or Bairnsdale. Here, recruitment is more personal. It's about relationships, reputation, and finding someone who’ll genuinely stick around.

If you’ve been copying job ad templates from city-based recruiters, it might be time for a reset. Here’s why those strategies often fall flat in regional Victoria — and what to do instead.

1. More Applications Doesn’t Mean Better Ones

City recruiters often aim for sheer volume — hundreds of applicants per role. But that doesn’t work in Sale, Leongatha, or Morwell, where you’re hiring for fit, not just numbers. In fact, too many applications can be overwhelming — especially if most of them are from people outside the region or not genuinely interested.

✅ Do this instead:
Focus on quality over quantity. Tailor your ad to locals who want to work in your town and be part of the community. Mention the perks of working close to home — short commutes, flexible hours, or working with people who understand the area.

📝 Tip: Be specific. “Work just five minutes from home” or “Join a small team in the heart of Gippsland” grabs attention — and filters out irrelevant applicants.

2. Big Words Don’t Build Trust

City job ads often read like legal contracts: “fast-paced environment,” “synergistic culture,” “KPI-driven team.” But here in Gippsland, that sort of corporate-speak can be off-putting. Locals want clarity, honesty, and a sense of what the job actually involves.

✅ Do this instead:
Write like you talk. Be real. If it’s a hands-on job, say that. If it’s casual or family-friendly, let that shine through. Don’t be afraid to sound human — it’s what makes your ad relatable.

💬 Not sure where to start?
Gippslander can help you write a better ad. We’ve seen what works in the region, and we’re happy to help you craft something that speaks directly to local job seekers — whether it’s for retail, aged care, or admin roles.

3. Flashy Perks Don’t Cut It Here

In big cities, employers talk about rooftop drinks, ping pong tables, or kombucha taps. But for most Gippsland workers, those things don’t matter. What does? Stability. Fair pay. Flexibility. Working close to home. Being treated like a person, not a number.

✅ Do this instead:
Highlight meaningful benefits. A steady paycheck. An early knock-off on Fridays. Training opportunities. Or just a boss who’s easy to talk to. These are the things that really matter — especially in roles like administration, cleaning, or social services.

4. You’re Hiring for Today — and Tomorrow

In Gippsland, word gets around. How you treat applicants — even if you don’t hire them — affects your reputation. And that reputation follows you.

✅ Do this instead:
Keep things professional. Send a quick thank-you to everyone who applies. Let unsuccessful applicants know where they stand. Be kind, be honest, and follow up. Even if someone isn’t right for this role, they might be perfect for the next.

5. You’re Selling a Job — and a Lifestyle

For many people, working in Drouin, Lakes Entrance, or Wonthaggi isn’t just about the job — it’s about the life that comes with it. No gridlock. More time with family. A tight-knit community. Hiring in Gippsland isn’t just about filling a role — it’s about offering a better way of living.

✅ Do this instead:
Paint the bigger picture. Talk about being home in time for footy practice, working near the coast or bushland, or not needing to commute two hours a day. These things matter more than beanbags and beer fridges.

Final Word

You don’t need to compete with big-city strategies. You’ve got something better.

Regional hiring works best when it feels real — grounded in place, people, and purpose. So ditch the corporate templates. Speak like a local. Hire like a local. And build a team that’s in it for the long haul.

💡 Need help writing your next job ad?
We’re here for that. Gippslander can help you craft something that actually works — written for the locals you’re trying to reach.